Hey friends. You might’ve been wondering where this week’s upload post is. Well, time for a little blog update: there isn’t going to be one. As of this week, I have decided to scrap lululemon-specific news from my content, including upload posts, international upload sneak peeks, store posts, etc. To be clear, lulu won’t completely disappea
Of course, I realize I can’t very well just stop doing this (especially so suddenly) without SOME sort of acknowledgment/explanation. There are two major reasons for this switch.
For one, these types of posts have been plagued by various kinds of negativity and challenges since pretty much the beginning. These issues have largely gone down behind the scenes, so if you don’t know what I’m talking about, that’s on purpose. This blog isn’t supposed to be the place where I air out dirty laundry. What I’m trying to say here, though, is that I need to draw the line. I’ve simply reached my limit; I no longer see it as worthwhile for me to invest so much of my time, effort, and blog space toward this type of content.
As for the other reason, this shift is in many ways the natural next step for Agent Athletica. When I started this blog, I never intended it to be about only lulu forever. Many of you have seen the writing on the wall, both in the activewear market at large as well as in the context of this blog. Lulu just doesn’t run the show anymore. As such, they no longer seem worthy of their special status on this blog from that perspective, either.
Basically, the evolution of AA has gone down roughly like this:
Chapter 1, April 2014-May 2015: Lululemon news blog + a little bit of other brands
Chapter 2, May 2015-December 2015: Activewear blog with a bias toward lululemon + some posts on related topics
Chapter 3, December 2015-whenever: Brand-inclusive activewear blog + relevant active lifestyle/shopping tips and commentary
Of course, when one door closes, another opens. I’m excited to go into the new year with a fresh content strategy. Lately, I’ve found myself with more ideas than time to write them. Backing off on lulu news frees up several precious hours per week of writing time for me. As a sneak peek, in January I’m planning a detailed series designed to walk you through the often overwhelming process of cleaning out your closet, plus tutorials to help first-time sellers get unwanted goods out the door. I’m pretty excited to share it, since a good closet cleanup is one of my favorite pastimes. ;)
Anyway, to all you who come here for lululemon: I realize this may be very disappointing for you to here, so I’m sorry! I wish that I could keep everyone happy. If some of you are no longer interested in hanging out here, that’s totally ok. I certainly understand. The nature of blogging is that sometimes you have to weigh the pros and cons and make a difficult choice, which is exactly what’s happened here. If you’re looking for a low-commitment way of keeping an eye on the blog, you can sign up for a feed service like Bloglovin’ (the one I personally use) and follow AA there, since it can be easier to sift through content that way instead of checking the site itself.
As usual, thank you for being here!! I hope that I can continue to make this site a fun and informative resource for all of you.