Happy New Year!
I’m pleased to finally introduce you to Agent Athletica’s brand new look! After nearly 5(!!) years of blogging, this revision marks my 4th complete site redesign. Each revision is a huge undertaking, but is important work that helps my site keep pace with industry standards and better align with the continued evolution of my content.
I fully customized the design on my own using a theme from Feast Design Co. They have the best blog themes I’ve ever found. They’re extremely flexible, beautiful, and user-friendly. Although they’re geared toward food bloggers, I love both themes I’ve purchased from them. I designed my own graphic elements using Adobe Illustrator, with the exception of the mountain motif, which was carried over from my previous design.
My primary goal for this redesign was to make the site more visually focused. This meant reducing or eliminating visually distracting elements, like shrinking the header size and removing the sidebar. I place more of an emphasis on images in my content than ever, and I want my layout to reflect that. The new layout places visual content front and center in a more striking way. The end result turned out much more streamlined and focused than any of my previous designs. The biggest changes are in the desktop view, which is where I see the most improvement.
Besides the layout changes, I updated the site’s color scheme to better coordinate with the natural elements in my photos. Though I wanted to like the shade of teal in my previous site design, it just didn’t go with pine forests and sandstone. The new colors are also less prominent, which is an intentional change to keep the focus on my content.
Although most of the changes are complete, I still have a lot of elements to tweak over the next several weeks. Any time you switch website layouts, things always break and existing content needs to be optimized. For example, I want to continue improving overall navigation, which has been a weak spot on my site for quite a while now. I also plan to improve the appearance and quality of category-based pages, especially my reviews page. In other words, expect to continue seeing smaller changes trickle in for a little while.
If you have feedback, I’d love to hear what you think about the new site!