Country music star Carrie Underwood has branched out from her career as a singer and added activewear to her resume with the launch of her label Calia by Carrie Underwood. She joins the likes of Kate Hudson and Jillian Michaels in the world of celeb-endorsed fitness clothing. It’s been getting a lot of buzz, and a few items have even sold out in some sizes already!
Carrie said her inspiration for because she had trouble finding workout clothes that were both functional and cute. Ok, I call BS on that one–that seems to be everyone’s line whenever a new brand launches, and yet there are seriously so many brands that do that already. Literally dozens of crossover fitness lines have sprung up over the past couple years, it’s not exactly a barren market. So, I have to say that explanation falls very, very flat to me. In reality, I’m pretty sure the real reason is “this market niche is hella lucrative right now, soooo…”
Anyway, regardless of the rationale behind the brand, the new Calia line launched today. It’s sold exclusively through Dick’s Sporting Goods. Carrie also mentioned in interviews that she doesn’t believe it’s necessary to break the bank on your workout wear (another very popular line right now), so most of her line is priced moderately–a pair of crops will set you back about $65. The line is available in sizes XS-XL, plus also includes accessories like yoga mats and water bottles.
The essential leggings and capris have seaming and ruching details that make these stand out from your average tights. The colors shown here–smokey plum and dark ocean–are really nice choices for a color palette.
On the technical side, Calia goods use something called Bodybreeze technology for moisture wicking, and Bodyfree anti-microbial technology designed to keep away the sweaty stank. Most items are made of a nylon supplex/spandex blend. You can expect these to feel cotttony, like lululemon’s luon, because of the use of supplex.
Prints, on the other hand, are made of polyester blends, like these floral crops. This collection plays up the feminine, with an emphasis on soft colors, florals, and delicate details.
These essential capris are the perfect example of the feminine design details: they have a floral lace embossed panel down the side of the leg. Notice also in this picture that the designers have put all of the zip pockets in the front instead of the back.
These seamless capris look like an answer to lululemon’s in the flow crops–the fabric, styling, and fit all appear to be very similar.
For hot yoga lovers, or just lovers of short shorts in general, these essential knit shorts offer just a little bit more length than other boogie shorts without being too long. The drawstring detail is a nice touch.
Overall, the tops in this collection don’t seem as strong as the bottoms. The loose fit crossback tank reminds me a bit of lululemon’s recent breezy tank. Like the breezy tank, it’s made of a cotton/modal blend.
This double layer tank is another notable top design, with adjustable straps and a built-in bra. All of the Calia tops are designed to be extra-long and butt-covering, and most seem to be a looser fit.
There’s a handful of bras in the collection also, like this balconette bra. Many of them are sized by band/cup and have back hooks. All of them have either padding or removable cups.
This seamless bra has cute contrast detail, a little pinch of ruching, and more coverage than most.
On the lifestyle side of things, the Calia line uses soft colors, slouchy fits, and lightweight knits. The dolman v-neck sweater incorporates all 3 of those things, plus the obligatory thumbholes.
The cocoon sweater is a similar style, but a drapey wrap version.
Lastly, you can top off your outfit with this open knit infinity scarf.