NYC-based brand Alala just had their first product drop for spring. This collection brings a fresh spring look without compromising Alala’s modern, urban aesthetic. The use of white in particular is crisp and refreshing alongside a happy spring yellow, and of course classic black. (Note that this is a pretty incomplete drop so far, since there are lots of styles still to come, and a few items have incomplete size runs that will be filled out in coming weeks.)
The signature captain crop style was released in a new yellow. This shade looks like more of a bumble bee shade rather than a highlighter yellow, although Carbon38’s pics make them look really bright. That said, C38 tends to be pretty heavy-handed with the post-processing, so I’m guessing Alala’s photos are more true to real life.
Alala debuted a new cross front bra, with a colorblocked back and a plunging front. Sadly, this one doesn’t look too friendly to anything above a B cup.
Although a lot of the extra-large mesh that was big in the fall has been toned down and replaced with more understated mesh, this mesh back tee keeps the honeycomb mesh going. I spy a hint of a new pink under there, too.
The beautiful sophisticate jacket that debited this past fall got an update for spring: the brushed neoprene sleeves were replaced with mesh for warmer weather.
The spring collection is full of plentiful pullover and jacket options of all weights, like this hooded boyfriend fleece vest.
Speaking of layering options, this neoprene jacket really plays to Alala’s modern vibes with its simple shape and the stark white contrasting with the bright yellow zipper.
I like the geometric look of this cutaway tank is an interesting tank on the muscle tank, with angular armholes outlined in black.
Alala hopped on to the one-piece trend with their bondi jumpsuit. It’s got honeycomb mesh details at the straps and waist, and is made of promodal french terry.
Since this drop is only a portion of what’s rolling out this season, I sleuthed some sneak peeks of what else is coming from the spring lookbook photoshoot:
I’ve seen numerous pics hinting at this new navy-white abstract pattern. From what I’ve seen, it looks like it’ll come in both the take sides knee tight (shown) and captain crops, plus tops like this cross front bra.
I positively adore the back of this tank. It was actually first released in Alala’s SS14 collection but is being brought back again this season. Also: looks like Alala will be venturing into booty short territory with the new print.
These items almost look like beach/surf wear perhaps?
Colorblocking with cocoa, a new shade of grey-brown.
If there are some styles from the fall collection that are still on your mind, there’s a 25% off sale going on today for President’s Day. Use code PRESDAY25 by midnight Eastern time tonight. You’ll find some of the styles I’ve reviewed on the blog (link here) before, namely the victory bootcut pants, toughie tank, and flash tee. This might be your last chance!