Wedding bells in your future? Well, Oiselle has a new fix for fitness nuts tying the knot: bridal activewear.
Yes, I’m serious.
Oiselle, a running-focused brand, knew that there are serious runners out there who do things like get married at marathons (ok, that was news to me), not to mention women who like to do fun runs and such as part of their wedding festivities, and yet nothing existed in the great big world of active clothing that was targeted toward brides. Oiselle took matters into their own hands and crafted a dress for the literal runaway bride.
You can read more about why they made this in their blog post about it.
At $140, Oiselle’s bridal dress won’t put much of a dent in most wedding budgets, all things considered. It’s available in sizes XS-XL.
The details of this dress are so cute and thoughtful. They added in a little ring pocket at the waist, a line of pearls to button up the back, and a flouncy tulle-overlaid skirt. There’s also a small loop at the back waist, which they say can be used to stash flowers, but there aren’t any pics showing what this might look like. It’s not totally clear whether there’s a built-in bra or if the model is wearing her own bra underneath.
Oiselle also made bridesmaid dresses to complete the look. There are currently 3 colors available, and the styling is quite similar to the bride’s dress, minus some of the details like the ring pocket and pearls down the back. The price is scaled back accordingly at $110.
And of course, it wouldn’t be a bridal collection without a performance “tux” shirt for your man.